Reviews
Client stories
What trading leads said after we drew their retail sales funnels — including one note that kept us honest.
“The footfall-to-basket board forced our Merseyside store managers to stop blaming stock alone. We still argued about staffing, but at least we argued about the right stage.”
“Their health check on our marketplace listings took one afternoon and named checkout copy as the leak. We had been rewriting homepage banners for months. Slightly embarrassed, frankly — and glad we caught it before Black Friday.”
“The posters looked loud in a good way. Finance still asked for the spreadsheet underneath, which is fair. The board got the room quiet long enough to agree on two fixes.”
“We wanted them to invent missing online-to-store handoff numbers. They refused and labelled the stage ‘unmeasured’. Annoying in the meeting — correct for the board.”
Extended story: seasonal fashion chain
A twelve-store fashion banner asked for a full Retail Funnel Visualization Review ahead of autumn intake. Till data was strong; browse-time on the site was patchy. We drew separate boards for store and web, then a bridging panel for click-and-collect.
The store board showed a steep drop between fitting-room entries and paid baskets on Saturdays after 3pm — a staffing pattern the region already suspected but had never seen as a single picture. The web board highlighted size-filter exits on two hero categories.
Within six weeks the client adjusted Saturday cover in four stores and simplified size filters. They returned the following spring for poster refreshes rather than a full re-brief.