Poster distance: designing funnels for three metres
If managers cannot read stage names from across the trading room, the board failed — no matter how precise the spreadsheet behind it.
Analysts love dense labels. Trading rooms do not. A funnel board that needs a nose against the paper will lose to the loudest voice in the room.
The three-metre test
Print a draft A1. Stand three metres back. If you cannot shout the six stage names in order, increase type size and cut decoration. Colour blocks help; tiny footnotes do not.
One number per stage
Resist stacking five metrics in each column. Pick the number the meeting will use to decide. Put supporting figures in a handout, not on the wall.
Why RidgePoint Portal draws loud
Our pop-bright boards are not decoration for decoration’s sake. They compete with fridge magnets, rota printouts, and coffee stains. Visibility is part of the craft of retail sales funnel visualization.