Name the stages before you argue the numbers
Trading meetings stall when ‘browse’ means three different things. Agree stage labels first, then bring the counts.
Walk into a Monday trading meeting and ask what “consideration” means. One manager points at time spent in a category aisle. Another means product-page views. A third is thinking about wish lists.
Until those labels match, every percentage in the room is a private language.
A practical naming pass
Sit with store and digital leads for thirty minutes. Write six stage names on a wall: arrival, browse, consideration, basket, checkout, paid. Under each, write the one measure you will trust this quarter. If a stage has no measure, leave it blank and say so aloud.
Why blank is better than clever
Invented proxies create false confidence. A blank “consideration” square on a RidgePoint Portal board has started more honest conversations than a shaky estimate ever did.
Carry it into the next peak
Revisit the labels before each major trading peak. Channels change; the words on the wall should change with them — on purpose, not by accident in the heat of the meeting.