Journal
Journal
Field notes on retail sales funnels — stage definitions, trading-room habits, and lessons from British shop floors.
Name the stages before you argue the numbers
Trading meetings stall when ‘browse’ means three different things. Agree stage labels first, then bring the counts.
Saturday after three: reading till drop-off
Many high-street banners see baskets fall after mid-afternoon. Here is how we draw that pattern without blaming the wrong team.
When click-and-collect breaks the funnel drawing
Omnichannel paths refuse to sit in one column. Here is a bridging panel we use so store and web teams share a page.
Poster distance: designing funnels for three metres
If managers cannot read stage names from across the trading room, the board failed — no matter how precise the spreadsheet behind it.