Studio
About RidgePoint Portal
London-based retail funnel visualizers helping British shops see the path from first glance to paid sale.
Official name and history
RidgePoint Portal Ltd is the registered business behind this studio. We were established in 2016 after two former category analysts left a national high-street group and began drawing sales-path boards for independent retailers who could not justify a full analytics desk.
Early work sat in a shared desk near Old Street: mapping basket drop-off for a three-store fashion brand, then redrawing weekend footfall paths for a homewares chain. Word moved through buying offices. By 2019 we had a small London studio and a repeat calendar of seasonal funnel reviews for multi-site traders.
Today we still keep the craft close to the trading floor. We draw retail sales funnels — arrival, browse, consideration, basket, checkout, and return — so managers share one picture instead of competing spreadsheets.
How we work
We sit with the numbers you already trust. Till extracts, web journey exports, and store walk notes become poster boards with clear stage labels. Gaps stay labelled as gaps. We present in plain trading language: categories, tills, queues, and abandoned baskets — not abstract jargon.
Values
- Honest stages. Unmeasured steps stay blank rather than filled with guesses.
- Readable rooms. Boards must work on a trading-wall from three metres away.
- Retail first. Every engagement starts from how your shops or sites actually sell.
People
A core trio of visualization analysts plus rotating associates for multi-banner projects. Client contact stays with one named lead for the life of the engagement.